WHAT IT IS: Rising Memphis producer Hitkidd, neé Anthony Lorenzo Holmes Jr., has been honing his craft since the age of 14. Injecting his own personality and modernized touch to the booming 808s and tension-heavy beats his city is known for, he expanded his passion for music from a hobby to a thriving career by collaborating with the likes of Big Boogie, Lil $tunna, Big Mota and more before making tracks for big-name artists like Duke Deuce, Baby Tate and BlockBoy JB, among others. Most notably, he produced several tracks on Megan Thee Stallion’s Something for Thee Hotties. He’s continuing his rapid ascent in the hip-hop world with his GloRilla-featured viral hit “F.N.F. (Let’s Go).”
ALBUM: TBA
SINGLE: “F.N.F (Let’s Go)”
INTERNET: 1.6m+ monthly Spotify listeners; 27m+ official video views on single in a two-month span, 72.7k+ subscribers; nearly 72k Instagram followers; 300k+ TikTok video creations with sound; debuted #91 on the Hot 100, #78 at presstime
RADIO: Trending toward push for #1 at Urban in coming weeks; rising at Rhythm and heading into Top 20
PRESS: FADER, Stereogum, more
PUBLISHING: Beatstars
MANAGEMENT: Kadeem Phillips