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THE B-SIDE
NIGO (Victor Victor/ Republic)
2/3/22

WHAT IT IS: Multi-hyphenate NIGO is tapping back into his musical roots to present his latest album, I Know NIGO, his first solo project in nearly two decades.The Japanese fashion designer/DJ/producer, who founded A Bathing Ape (or Bape) in 1993 and was recently named Creative Director for KENZO, previewed several tracks from forthcoming set on the runway during Paris Fashion Week via the KENZO fashion show. Featuring hip-hop heavyweights like A$AP Rocky, Lil Uzi Vert, Kid Cudi, Pop Smoke, A$AP Ferg and Pusha T, the album—executive-produced by Pharrell Williams—is set to arrive on 3/25. Its first single, “Arya” f/A$AP Rocky, dropped on 1/28 and its follow up will hit DSPs on 2/18.
ALBUM: I Know NIGO
RELEASE DATE: 3/25
SINGLE: “Arya” f/A$AP Rocky
INTERNET: 1.2m+ Instagram followers
PRESS: Complex (“Nigo prepares to bless the world with his new album”), GQ, N.Y. Times (“the mononymous designer and music producer had become a cool guys’ cool guy, a hero-collaborator to men like Pharrell Williams, Kanye West and Virgil Abloh)”, High Snobiety, Vogue, Hypebeast, Hot New Hip-Hop, USA Today,Yahoo, PAPER, W Magazine, L’Official, more