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THE B-SIDE
mehro (Heroine Music Group)
11/11/21

WHAT IT IS: mehro first generated a buzz with his self-written and -produced 2020 indie hit “perfume.” Solidifying his position in the alt-pop space with a string of releases and his seven-track release, SKY ON FIRE, mehro’s keeping the momentum going with two more albums on the horizon. Rather than dropping the two sets in toto, the singer/songwriter will release a new track every six-to-eight weeks complete with music videos before the albums arrive in late 2022 or early 2023. His latest offering, “green felt,” due on 11/12, provides the first taste of the project.

ALBUM: Alchemy and Dark Corners
RELEASE DATE: TBD
SINGLE: “green felt”
LIVE: Supported Elohim on tour pre-COVID; first headlining show 11/15 at L.A.’s Moroccan; performed “howling” live for FLOOD Magazine
INTERNET: 1.5m+ monthly Spotify listeners; featured in New Music Friday, Fresh Finds: Best of Indie 2020, more; appeared on the Viral 50 charts; featured on Apple Music’s Acoustic chart and homepage; awarded YouTube’s Foundry Fund in 2021, helping grow his channel to nearly 100k subscribers
PRESS: EARMILK, Variance, NPR, Spotify for Artists, more
BOOKING: Rob Light & Brian Greenbaum/CAA
MANAGEMENT: Danny Rukasin/Best Friends Music