NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Palm Bay, Fla., native Cochise pours his infectious energy into everything he does. Delivering raw rhymes and mesmerizing vocals, the rising star arrived on the scene two years ago and achieved viral success on tracks including “Hatchback” and “Red Head.” Following his 2021 debut project, Benbow Crescent—which paid homage to his Jamaican roots—the versatile artist released “Tell Em” f/$NOT, his biggest track to date. Cochise’s first-ever entry into the Hot 100 (debuting at #64), the track has garnered 70m+ global streams, while the Cole Bennett-directed video trended #3 on YouTube and accumulated 12m+ views.
ALBUM: Benbow Crescent
RELEASE DATE: 5/7
SINGLE: “Tell Em” f/$NOT
LIVE: Recently performed for Our Generation Music and Genius Live; set for Lyrical Lemonade Summer Smash Festival, with more U.S. dates in November
INTERNET: 5.5m+ monthly Spotify listeners; 70m+ global streams on “Tell Em”; debuted #39 on both the Top 200 Consumption chart and Rolling Stone’s Top 100 chart; peaked #26 on Spotify U.S. chart; 1m+ TikTok videos created with the sound; 13k+ followers on his Discord
PRESS: Genius Verified Lyric Breakdown (with $NOT), Hot New Hip Hop, XXL, Audiomack, Lyrical Lemonade, Flaunt, Apple Music’s The Plug, Rolling Stone, Ones to Watch, REVOLT, Elevator, more.
BOOKING: Kevin Shivers & Jesse Robbins/WME
PUBLISHING: Self-published
MANAGEMENT: Solomon Sounds & Veli/Sounds Music Group