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THE B-SIDE
ASTRALWERKS AND ZHU GET VISUAL WITH LEICA
5/19/20

Astralwerks has entered a creative partnership with camera manufacturer Leica to provide the label’s artists with tools for artistic expression. Grammy-nominated producer ZHU, who recently signed to the label, is the first artist to utilize Leica in his creative process.

An avid photographer, ZHU has a personal photo collection shot with his Leica TL2, “I’ve loved the Leica sensors from the day I picked up a camera,” he shared. During an interview, the artist and Astralwerks’ GM Toby Andrews discuss the new partnership and share a collection of photos taken with Leica equipment.

“As a label, we’ve always tried to put ourselves at the creative forefront for our artists. Working with Kiran and her team at Leica is allowing us to bring so much to the table, at the highest quality. Their equipment is world-class, and to launch this alongside ZHU feels special. He’s a visually driven artist so working with a new team to amplify that to the world is a perfect match,” shared Andrews.

Kiran Karnani, Director of Marketing, Leica North America, added, “We are honored to partner with Astralwerks during this momentous occasion as supporting artists is an integral part of our ethos. By offering a new layer of visual storytelling to recording artists such as ZHU, we are able to see firsthand the incredible journey they go through.”

To learn more about ZHU’s visuals on forthcoming projects, join him and Andrews on Leica’s Instagram Live for a Q&A on Saturday (5/23) at 12pm PT. In the meantime, stream his latest collaboration “ONLY” with Tinashe here and watch the music vid below.