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MAYBE, JUST MAYBE: "GO" TIME
The genesis of an anti-format hit (9/24a)
PMRC: WHO'S RUNNING THIS SHOW?
A trade news monopoly grows. (9/25a)
INGROOVES DEVELOPS AI TECH FOR MARKETING
A patent to identify audiences. (9/24a)
A NEW AGENCY IS MINT-ED
There's always room for one more. (9/22a)
SPOTIFY LEADS APP FAIRNESS ORG
David vs. Goliath, app-style. (9/24a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
THE B-SIDE
Morgan Wallen (Big Loud Records)
2/27/18

WHAT IT IS: Very rarely does an artist come along with a tone or take that shakes a format to its core; for country, that’s Morgan Wallen. His first single, “The Way I Talk,” went Top 30, and his current single, “Up Down” f/Florida Georgia Line, is climbing up the charts. Both songs are a true definition of who he is and where he’s from. Wallen is getting widespread, heavy airplay and critical acclaim. He’s snagged opening slots touring with Florida Georgia Line and Luke Bryan, as well as his own headlining tour dates. Since moving to Music City in 2015, he’s also been welcomed into the prestigious Nashville writing community, with hitmakers including Craig WisemanRodney ClawsonChris Tompkins
the Warren brothers, Matt Dragstrem and more. An album, helmed by award-winning producer Joey Moi, is due this April.
ALBUM: Title TBA
RELEASE DATE: 4/27
SINGLE: “Up Down” f/Florida Georgia Line
LIVE: Headlining his own shows this year; Luke Bryan What Makes You Country Tour (summer 2018); Florida Georgia Line Dig Your Roots Tour (2017)
INTERNET: Single approaching 50m total streams; 14m+ official video views; 1.6 monthly Spotify listeners, 6.3m streams; currently Top 15 in iTunes sales
RADIO: Current single impacted 11/29/17, now Top 25
PRESS: BillboardNash Country Weekly, Taste of Country
BOOKING: Kevin NealAustin Neal/WME
PUBLISHING: Big Loud Mountain
MANAGEMENT: Seth EnglandChief Zaruk/Big Loud Mountain