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NEAR TRUTHS:
THE CAKE AND
THE CANDLES
Marketshare machers. (10/27a)
KENDRICK INKS WITH UMPG
Lamar enters the House of Jody. (10/27a)
YTD MARKETSHARE: AND THE WINNER IS...
It's a lock. (10/27a)
MAYBE, JUST MAYBE, PART 8,761: SURGERY IN THE TIME OF COVID
Planning for an Election Day hopped up on painkillers. (10/27a)
ONCE IN A LIFETIME
Vote. Do it now. (10/27a)
RAINMAKERS 2020
Bring your umbrella.
GRAMMY OUTLIERS
Mulling possible surprises.
HALLOWEEN IN QUARANTINE
Why not wear a mask indoors?
ELECTION 2020
What drugs will help us get there?
THE B-SIDE
Playboi Carti (AWGE/Interscope)
5/10/17

WHAT IT IS: Playboi Carti’s entire world changed in March 2015. Fresh out of high school, the rising Atlanta rapper traveled to SXSW and started performing the songs he’d been emailing to his friends. Already known for his trendsetting fashion taste and sizeable Instagram following, the 21-year-old creative landed a coveted spot opening for Wiz Khalifa and met A$AP Rocky, who invited him to a mansion party the A$AP Mob was having during SXSW. Soon thereafter, the newcomer signed with Rocky, who subsequently brokered a deal for him at Interscope. Today, he stands among a new breed of rappers representing what’s happening in music now and next.
ALBUM: Playboi Carti
RELEASE DATE: 4/14
SINGLE: “Magnolia”
LIVE: Opened for Gucci Mane’s TrapGod Tour this April; popped up as a surprise guest performer with Lil Uzi Vert and Gucci Mane at Coachella; headlining at CenterStage in Atlanta on 5/4; set to perform at Rolling Loud Festival in Miami on 5/5; summer touring in the works
INTERNET: Featured in top-streaming playlists including Spotify’s Rap Caviar, Get Turnt and Most Necessary, also in Apple Music’s A-List: Hip-Hop and It’s Lit
RADIO: TBD
PRESS: Vogue, W, Pitchfork (“‘Magnolia’ is a classically carefree rap anthem”), Fader, Vulture
BOOKING: Erin Larsen/Paradigm
MANAGEMENT: Pat Afeku

The B-Side Index