NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Since she debuted with track “Younger,” Sweden’s unconventional noir-pop practitioner has been constantly refining her sound, picking up breathless accolades along the way. She’s already scored an incredible five number ones on HypeMachine with the likes of the “Younger,” the heavy-hitting “Hard Time” and “Pistols at Dawn,” and she’s just released her genre-defying, emotionally honest debut, Pretend.
ALBUM: Pretend
RELEASE DATE: 10/23
SINGLE: “Pretend”
TV: Conan, Jools Holland
INTERNET: 155m+ total streams on Spotify, 74m Spotify streams of the Kygo remix of “Younger”; 2.5m+ YouTube views on “Younger,” 2m+ views on “Hard Time,” 750k+ views on “Pretend”
RADIO: BBC Live session at Maida Vale; several interviews with Swedish radio; played on Elton John’s Beats 1 show, Rocket Hour
PRESS: Time, The Guardian, NPR, N.Y. Times
BOOKING: Luger
PUBLISHING: UMPG
MANAGEMENT: Nina Nestlander & Jonas Wikström