AMAZON MUSIC U.K. NAMES 2025 ARTISTS TO WATCH

Amazon Music U.K. is opening 2025 by pointing users to some of the most intriguing new acts on the horizon, via its Artists to Watch series.

This year’s crop includes Good Neighbours, who earned a platinum cert in the U.S. last year for their Capitol single, "Home," Bea and her Business, Jordan Adetunji, Luvcat, Nieve Ella, nimino, Sammy Virji, Sasha Keable, SNAYX and Victor Ray.

As part of the initiative, each artist will receive support from Amazon Music over the next year, including editorial and social media promotion across Amazon Music channels.

Reacting to the honor, Uganda-born, Newcastle-raised singer-songwriter Victor Ray said, “I used to spend hours singing in front of Amazon's artists to watch billboards, so to be a part of this year's list is genuinely crazy,”

Bea and Her Business, also known as Bea Wheeler, said “Huge love to Amazon Music. I am so very honoured to have been chosen as one of their ‘Ones To Watch’!!! The pressure is on baby! Bring on 2025 and lots of new music!”

Laura Lukanz, head of music industry, Amazon Music U.K., said, “Curating our Artists to Watch program is always an exciting and rewarding process and this year has been no exception. It has never been more important for us to demonstrate our deep commitment to championing emerging UK Artists, both at home and internationally.”

You can sample Amazon Music U.K.'s Artists to Watch on this playlist.