Capitol and THEBLACKLABEL are getting frisky with the launch of the mysterious new K-pop girl group MEOVV, whose members have been announced one by one in recent days.
It's THEBLACKLABEL's first girl group, and founder-producer Teddy Park's first since launching global stars BLACKPINK. So far, MEOVV is known to include members Ella, Gawon, Anna and Sooin, with the fifth and final participant to be revealed tomorrow (8/29).
Capitol and THEBLACKLABEL have had a lot of fun with the feline-themed teaser campaign, which has seen giant cats overtake THEBLACKLABEL's Seoul headquarters and the fabled Capitol Tower in Los Angeles.
MEOVV joins a Tom March-overseen Capitol roster that also includes Ice Spice, J Balvin, Yeat, Katy Perry and Niall Horan. Fans can save the as-yet quintet's as-yet-untitled debut single by clicking here.
Might as well open a fresh tin of Fancy Feast while you're at it, because HITS hasn't had breakfast yet!
HITS LIST GOES TRICK OR TREATING
Don't run out of Reese's Peanut Butter Cups. (10/29a)
BAD BUNNY, RICKY MARTIN, J.LO, FONSI FLY PUERTO RICAN FLAG FOR HARRIS
Latin stars call out the Fourth Reich. (10/28a)
"CONCERT FOR CAROLINA" CORRALS $24.5M FOR FLOOD VICTIMS
Unity, philanthropy and music in the face of disinformation (10/28a)
TYLER IS HEADED TO THE TOP
Unconventional move by unconventional dude is paying off. (10/30a)
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