SONY LATIN INKS INFLUENCER DOMELIPA

Sony Latin has signed Mexican influencer DOMELIPA. The 22-year-old is the second-most-followed such personality in Latin America, with 75m followers on TikTok and 23.7m on Instagram. She ranks among the Top 10 most-followed accounts worldwide on TikTok, where she staked a claim way back when it was Musical.ly.

Said Alex Gallardo, president of Sony Music U.S. Latin, "We are delighted to welcome DOMELIPA to the Sony Music Latin family. Her ability to connect with younger generations and her impressive social-media presence make her a formidable force in the music industry. With her talent and dedication, we are confident that her music career will be as successful as her reach on digital platforms. We are ready to see how DOMELIPA continues to grow and be part of this new musical adventure."

DOMELIPA released her debut single, "LA FOTO," produced by hitmaker Ovy on the Drums, in June. She also collaborated with música Mexicana breakthrough Gabito Ballesteros on "Dolido."

Carín León manager Jorge Juárez represents DOMELIPA in her music career.

We've considered changing our surname to "Lipa" multiple times.