CAN YOU DIG IT?

To commemorate the 50th anniversary of hip-hop, NFL Media and UMe have unveiled Football and Flow, a three-episode series featuring Rakim, Hit-Boy and Ludacris, who recall their fondest football memories. Each artist will also open up about their fandom—Rakim with the New York Giants, Hit-Boy with the Los Angeles Rams and Ludacris with the Atlanta Falcons.

The series will begin with Rakim Friday, 11/24, followed by Hit-Boy on 12/1 and Luda 12/8. It will be available on the NFL App on mobile and connected television, NFL.com, the NFL’s YouTube page and social handles, and UMe’s platforms. It will also air on various NFL Network programs, with premieres on Good Morning Football.

“Since its inception, hip-hop has served as the soundtrack for generations,” said NFL Head of Content for Entertainment and Initiatives Shayna Hayes. "Football & Flow is a true celebration of this cross-pollination of music and sports.”

Rakim was recently honored at the Paid in Full Foundation's inaugural gala in Las Vegas. Hit-Boy was nominated for a Grammy in the Producer of the Year, Non-Classical category. His work on the Nas album King's Disease III also snagged a Best Rap Album nod. Ludacris, meanwhile, is currently promoting his new Disney film, Dashing Through the Snow.

An Apple Music Football & Flow playlist can be found here. It includes Eric B. & Rakim's "I Ain't No Joke," LL COOL J's "Mama Said Knock You Out," Queen Latifah's "U.N.I.T.Y." and much more. Now, if you'll excuse us, these yams aren't going to cook themselves.

Pictured: Rakim in Giants hat, Hit-Boy rocking the shades and Ludacris.

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