YouTube is initiating a process that will allow record labels to request the removal of AI-generated content that mimics an artist’s voice.

In a blog post titled “Our Approach to Responsible AI Innovation,” it noted that it will “consider factors such as whether content is the subject of news reporting, analysis or critique of the synthetic vocals” before removing content.

The platform is starting with labels and distributors who represent artists participating in YouTube’s early AI-music experiments; the program will be expanded to additional labels and distributors over the coming months.

YouTube will also afford the public a chance to weigh in on deepfakes. “We’ll make it possible to request the removal of AI-generated or other synthetic or manipulated content that simulates an identifiable individual, including their face or voice," the company stated. It will also require creators to disclose when they've made realistic-looking “manipulated or synthetic” content, including AI-generated material.

The streaming-media giant provided a link to the AI musings of Sir Lucian Grainge, who penned his thoughts on the subject back in August.

TAGS: YouTube | AI