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Friday, June 30, 2023

TOWERS POWERS UP WITH A NEW HEATER (UPDATE)

UPDATE: Myke Towers' "LALA" has skyrocketed to #81 on Spotify's global chart in just two days. Entering on 6/28, the track surged 300k+ streams on 6/29, making it the platform's greatest gainer.

It appears Puerto Rican urbano sensation Myke Towers has caught one with his viral cut "LALA" (One World/Warner Latina). The fast-rising track was the top new entry (at #159) on Spotify's Top 200 Wednesday, 6/28.

As we pointed out earlier this week, "LALA" has been gaining traction on TikTok, where it's now on its way to 500k creations—a 200k+ increase since Tuesday.

Towers just announced a 24-city, Live Nation-produced U.S. and Mexican headlining tour named after his March album, La Vida Es Una, home to "LALA." The tour will begin 9/20 in Guadalajara before hitting venues like L.A.'s YouTube Theater and the Miami Heat's Kaseya Center.

How far can "LALA" go? Stay tuned and listen below.

TAGS: Myke Towers | Warner Music Latina | LALA | La Vida Es Una | Live Nation | Latin | Puerto Rico | Spotify | TikTok | One World
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