HEAD GAMES

88rising brought its Head in the Clouds festival to New York for the first time over the weekend of 5/20-21, with a diverse lineup of acts including beabadoobee, Rich Brian, Itzy, Raveena and more. Sponsor Spotify, in addition to launching the fest’s official playlist, hosted a fan-created content studio. Featuring artists like Raveena, NIKI, XG, VEEGEEE, LOREN, Yeek, MILLI and Hojean, the activation also included gacha (capsule-toy vending) machines, locker love notes (encouraging messages fans could write and pin up) and a photo booth. Seen here wishing we could be the focus of a deactivation are (l-r) Spotify’s Hyunjin Park, NIKI and Spotify’s Lisa Ritchey.