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Monday, March 6, 2023

NEW RELEASES: WALLEN'S ONE IS A GIANT

Morgan Wallen's One Thing at a Time (Big Loud/Mercury/Republic) will open north of 400k based on one day of sales and streams. This will be the biggest debut since Taylor Swift's Midnights (Republic) exploded with nearly 1.6m in October 2022.

One Thing had already generated 1m in ATD from pre-album tracks heading into release week.

After one day at DSPs, Wallen is dominating Apple Music, where he secured the Top 22 slots on the all-genre chart on 3/4, and has landed 15 cuts on Spotify's Top 50 U.S. chart, including "Last Night," which currently sits at #1. (Go here to see what DSP records he's broken.)

When the final charts post on Friday, look for the project to enter our YTD chart at #2. Meanwhile, "Ain't That Some" inspired us to drink 36 Coors Lights over the weekend to honor Wallen's latest blockbuster.

Morgan Wallen (Big Loud/Mercury/Republic): 440-475k

TAGS: Morgan Wallen | Big Loud | Mercury | Republic | One Thing at a Time | Spotify | Apple Music | country | Taylor Swift
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