ADA GETS PHYSICAL

Cathy Bauer is taking on the newly created role of head of Physical Sales & Marketing for Warner Music Group’s ADA Worldwide.

Bauer will manage ADA’s global physical sales and marketing division with a focus on growing partners’ businesses and establishing efficient and standardized processes. She will also identify growth and innovation opportunities for ADA’s artists and partners, including through direct-to-consumer initiatives, working closely with WMG’s artist-services division, WMX. Bauer will report to ADA Worldwide President Cat Kreidich.

“With this move, we’re doubling down on our efforts to get physical product from independent artists to fans in an efficient and plentiful way,” Kreidich said. “And when we say physical product, it’s not just CDs or vinyl—it’s anything tangible that strengthens the artist-to-fan connection. The possibilities are endless, and Cathy will play a huge role in helping us innovate, building out what our future in the direct-to-consumer space looks like. Her wide-ranging experience makes her the perfect fit for the role, and our entire leadership team looks forward to collaborating with her.”

Bauer was most recently vice president of sales and marketing at ABKCO Music & Records. Prior to that, she led domestic sales and marketing at Secretly Distribution and was GM of Daptone Records. We’re assuming that playlist of The Rolling Stones, Sharon Jones and 88rising artists is coming from her office.