CHEATHAM BRANDS CAA

Chayce Cheatham is moving to CAA from TikTok, taking on the role of brand partnerships executive in the Music Touring department.

Based in Los Angeles, she specializes in the hip-hop/R&B space.

She previously oversaw TikTok's relationship with Universal Music Group, working with artists, labels and teams to help promote and market releases on TikTok. She also created and led TikTok’s R&B initiative #RnBvibes, which marshaled content from R&B artists and fans globally and reached more than 1b views.

Prior to TikTok, Cheatham was associate director of Commercial Accounts and Revenue at Hitco.