CHEATHAM BRANDS CAA

Chayce Cheatham is moving to CAA from TikTok, taking on the role of brand partnerships executive in the Music Touring department.

Based in Los Angeles, she specializes in the hip-hop/R&B space.

She previously oversaw TikTok's relationship with Universal Music Group, working with artists, labels and teams to help promote and market releases on TikTok. She also created and led TikTok’s R&B initiative #RnBvibes, which marshaled content from R&B artists and fans globally and reached more than 1b views.

Prior to TikTok, Cheatham was associate director of Commercial Accounts and Revenue at Hitco.

UMG AND TIKTOK
WORK IT OUT
The kerfuffle is in the past. (5/2a)
LUCIAN SOUNDS OFF ON UMG/TIKTOK DEAL
A breakdown from the boss (5/2a)
JAMES KING: THE HITS INTERVIEW (PART ONE)
London calling (5/2a)
TOP 20: IT’S STILL TAYLOR’S WORLD
Large and in charge (5/2a)
THE MUSIC OF CLIVE COMES ALIVE AT CARNEGIE HALL
That's what friends are for. (5/1a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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