THE B-SIDE
JVKE (JVKE/AWAL)
11/10/22

WHAT IT IS: With 600m+ global streams, 26b+ views and 10m+ followers, JVKE is primed to become pop’s next big thing. The multi-hyphenate artist’s breakthrough smash, 2020’s “Upside Down,” generated 200m+ streams and 15m+ TikTok creations. His 2021 follow-up, “this is what falling in love feels like,” amassed 250m+ streams while reaching #33 at Top 40. JVKE’s debut album, this is what ____ feels like (Vol. 1-4), features his latest hit, “golden hour.”
ALBUM: this is what ____ feels like (Vol. 1-4)
RELEASE DATE: 9/23
SINGLE: “golden hour”
TV: Fallon; syncs with Samsung, American Airlines, YouTube, Smule, Love Island, Cosmic Love, The Summer I Turned Pretty
LIVE: iHeartRadio Jingle Ball in L.A. and NYC; S.F.’s Poptopia; headline shows TBA for 2023
INTERNET: 16.5m+ monthly Spotify listeners; 2.5m+ daily streams on “golden hour,” hit #1 on Spotify’s Global and U.S. Viral chart, Top 50 Global and Top 10 U.S.; 1b+ combined YouTube views; 8.6m+ TikTok followers, 1b+ impressions
RADIO: “golden hour” Top 30 at Top 40 radio; airplay on SiriusXM’s Hits 1, Z100, KIIS, WKSC, KMVQ; charting on Shazam in 175+ markets
PRESS: Global MTV PUSH artist; American Songwriter, Los Angeles, Paper, Seventeen, Bloomberg, more
BOOKING: Marissa Smith/UTA
PUBLISHING: Administered by Kobalt Music Publishing
MANAGEMENT: Ethan Curtis & Aton Ben-Horin/Plush Management

HITS LIST GETS LIT UP
Whoa, this year's going too fast. (11/16a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
GRAMMY CHEW: RUMINATING ON THE BIG 4 NOMS
80% is a lot better than usual. (11/15a)
LINKIN PARK CHATS NEW LP WITH AMAZON MUSIC
Alexa's ready to rock. (11/15a)
AND THE 2025 GRAMMY NOMINEES ARE...
And away we go. (11/8a)
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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