SOUNDCLOUD'S ALIVE WITH THE SOUND OF MUSIIO

SoundCloud has acquired AI outfit Musiio, which will become core to its discovery experience and help identify talent and trends early.

Musiio’s technology focuses on B2B audio-reference search, automated tagging and playlisting tools. Its AI allows users to better predict success, which can increase hit rates and, ultimately, revenue.

British CEO Hazel Savage and Swedish CTO Aron Pettersson founded Singapore-based Musiio in June 2018. They will remain an integral part of operations, coming on board as VP, Music Intelligence, and VP, AI and Machine Learning, respectively. SoundCloud will fully integrate Musiio’s employees, who will retain their positions.

“Acquiring Musiio accelerates our strategy to better understand how music is moving in a proprietary way, which is critical to our success,” said SoundCloud President Eliah Seton. “We are honored to partner with Hazel and Aron and welcome the absolutely brilliant team of innovators at Musiio to the SoundCloud family.”