SHINODA TO BLAZE WARNER'S WEB3 TRAIL

Linkin Park co-founder Mike Shinoda is taking on the role of Community Innovation Advisor for Warner Recorded Music, helping shape the company’s artist-centric approach to Web3.

In this first-of-its-kind post, Shinoda will serve as a sounding board for Warner Recorded Music as the company and its artists look to experiment with new and emerging technologies. Shinoda, widely acknowledged as a go-to voice on the connections between music and tech, will work with Warner Music’s leadership and business-development teams.

“A passionate creative who’s deeply embedded in the rapidly evolving world of Web3, Mike has a perspective that will be invaluable,” said Warner Recorded Music CEO Max Lousada, who added that starting with the artist experience is “central to our DNA” and further offered, “As we continue to accelerate deals and build out our expertise across the company, together we’ll navigate the possibilities at the intersection of music and technology with thoughtfulness and authenticity—to the benefit of our entire community.”

Shinoda has made a career of innovating in music, fan communities and content. His most recent explorations include “Happy Endings,” the label’s first single to debut as an NFT, and Ziggurats, the world’s first NFT mixtape—5k unique mini-albums created from Shinoda’s original audio and visuals.

“Warner has made some strong first steps in this space, and I look forward to playing a role in further exploration—supporting artists in creating new opportunities and connecting with fans in previously unimaginable ways.”