EUPHORIC ACTIVITY

Following the blockbuster season finale of HBO's Euphoria on Sunday, Columbia's Labrinth has multiple tracks climbing the DSPs, led by his collab with star Zendaya, "I'm Tired," which is in the Top 5 of both Spotify and Apple Music. The track also soared to #2 at Shazam.

Fellow Columbia talent Dominic Fike had a major moment in the finale, too, performing the soon-to-be-released original track "Elliot's Song," an ode to Zendaya's character, Rue. His performance was the second-biggest mover on Shazam.

The series posted banner ratings for HBO in season 2—Euphoria now ranks as the network's most-watched show since Game of Thrones. It's likewise dominated social media as the most-tweeted-about show of the decade thus far.

Labrinth has contributed to the score and soundtrack since the show's inception. His first duet with Zendaya, season 1's "All for Us," is also moving up DSPs (#30 at Spotify) along with his other Euphoria creations.

Fike had a starring role this season, portraying Rue's new friend, Elliot. His breakout performance culminated in a season-ending highlight in which he was able to showcase his musical gift, as Elliot performs a three-minute song in its entirety on the finale. Fike, once among the hottest prospects in the biz, performed an acoustic rendition of "Elliot's Song" for Zendaya in the scene. The track, which fans had a very strong reaction to, is expected to be officially released on Friday, 3/4.