WHAT IT IS: Hailing from Nashville, Jason DeFord, aka Jelly Roll, has gone from selling mixtapes out of his car to selling out shows and making his debut at the Grand Ole Opry in 2021. A former addict and drug dealer, the genre-bending singer/songwriter/rapper has dropped over 24 albums throughout his career, toured extensively, topped charts and garnered 3b+ streams in the process. Last fall, he released Ballads of the Broken, which pairs deeply personal lyrics with music that blends elements of old-school rap, classic rock, country and soul.
ALBUM: Ballads of the Broken
RELEASE DATE: 9/17/21
SINGLE: “Dead Man Walking”
LIVE: Plays nearly 100 dates yearly; has sold more than 100k tickets; sold-out the Ryman in minutes and amassed 1m+ streams during the show
INTERNET: 1.7m+ monthly Spotify listeners; 3m+ combined social following; 1.3b+ combined YouTube video views, 2m subscribers; 4m+ on-demand streams on “Dead Man Walking,” 500k+ music video views
RADIO: “Dead Man Walking” impacted Active Rock, currently Top 30 with 50% of the panel on board on 1/18; iHeart On the Verge track for Active Rock
PRESS: RIAA Class of 2021 member, Barstool Sports, American Songwriter, more
BOOKING: Hunter Williams/CAA
PUBLISHING: BMG
MANAGEMENT: Matt Wallace/War Dog Management & John Meneilly/Emagen Ent Group