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Friday, December 17, 2021

EMPIRE, ESPN "TIP OFF" NBA PACT

EMPIRE has secured a major programming partnership with the NBA on ESPN. Money Man's "Tip Off" leads the campaign, serving as the official NBA Tip-Off track on ESPN, along with a new remix of D Smoke's "Say Go."

Money Man's upcoming collaboration with Yung Bleu, "Fans Go Crazy," will air exclusively on ESPN on Christmas Day.

EMPIRE will enhance its ESPN collaboration with holiday fan activations in New York, L.A. and San Francisco leading up to Christmas Day. On 12/23, for instance, Fat Joe will ride through NYC on a wrapped double-decker bus to the NBA store on Fifth Avenue for an exclusive face-to-face with fans.

Man and Bleu will make an appearance on Christmas Day outside the Lakers' Crypto.com Arena for a special performance of “Fans Go Crazy” for the NBA on ESPN. Dusty Locane and Rah Swish will hit the Nets' Barclays Center for a meet-and-greet.

Listen to Money Man's "Tip Off" here, and go Clippers.

TAGS: EMPIRE | ESPN | NBA | Money Man | Yung Bleu | D Smoke | Fat Joe | Tip Off
 
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