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Friday, November 19, 2021

CBS, ADELE SCORE WITH ONE NIGHT ONLY RATINGS (UPDATE)

UPDATE: After Live+3 ratings were factored in, Adele's CBS special, One Night Only, totaled 11.7m viewers. That number beats ratings for the 2021 Grammy Awards and surpasses viewership for The Oscars.

Adele's CBS special, One Night Only, put double digits in the ratings column as its early 9.9m figure will rise to 10m+ when all the data is calculated. That number, which beats ratings for the 2021 Grammys, represents the most-watched entertainment event since The Oscars. The program was CBS' most-watched entertainment special (as opposed to an "event") since Oprah With Meghan and Harry (17.1m).

On social media platforms, Adele: One Night Only delivered 7b+ potential impressions, trending #1 for five consecutive hours. More than 1.2b minutes of content related to the show has been consumed across broadcast, social and digital.

TAGS: Adele | CBS | Oprah Winfrey | One Night Only | Grammys | ratings | broadcast
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