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TIKTOK EXPANDS MARKETING PARTNERS PROGRAM

Get ready to upgrade your TikTok game as the platform is expanding its Marketing Partners program.

Adding to its library of more than 150k pre-cleared, royalty-free tracks, TikTok is introducing six certified Sound Partners to help brands build "sound-on" strategies.

The new Sound Partners are focused on two sub-specialties—Custom Sound and Subscription Sound—to support campaign objectives like building sonic brand identities, developing content strategies and more.

Brands will be able to partner with KARM, MassiveMusic and The Elements Music, among others, to create tailor-made tracks for their campaigns and source licensed music from the catalogs of Epidemic Sound, Songtradr and UnitedMasters.

Connect with TikTok’s Sound Partners and peep the directory here.

A STAR-SPANGLED
HITS LIST
It's now or never. (7/1a)
BST HYDE PARK: BIGGER THAN EVER
It's the U.K. equivalent of July 4 fireworks. (7/1a)
SADDLE UP:
BEYONCÉ UNVEILS RENAISSANCE ART
She's not horsing around. (7/1a)
SONG REVENUE: DRAKE TAKES
THE CAKE
The rich get richer. (7/1a)
UMG ACQUIRES ALL THINGS ZAPPA
Who's gonna "Freak Out" over this acquisition? (7/1a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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