TIKTOK EXPANDS MARKETING PARTNERS PROGRAM

Get ready to upgrade your TikTok game as the platform is expanding its Marketing Partners program.

Adding to its library of more than 150k pre-cleared, royalty-free tracks, TikTok is introducing six certified Sound Partners to help brands build "sound-on" strategies.

The new Sound Partners are focused on two sub-specialties—Custom Sound and Subscription Sound—to support campaign objectives like building sonic brand identities, developing content strategies and more.

Brands will be able to partner with KARM, MassiveMusic and The Elements Music, among others, to create tailor-made tracks for their campaigns and source licensed music from the catalogs of Epidemic Sound, Songtradr and UnitedMasters.

Connect with TikTok’s Sound Partners and peep the directory here.

HITS LIST BLASTS OFF
Space is the place for Tay. (4/26a)
SONG STREAMS: SWIFT SETS STREAMING RECORD
What did you expect? (4/26a)
SPRING BREAKOUTS: THESE HEATERS ARE STILL HOT
Who's Boomin who. (4/26a)
SONG REVENUE: “SWEET” SMELLS OF SUCCESS
Life after "Church" (4/26a)
STAGECOACH: SETS TO SEE AND PLACES TO BE
Saddle up, cowboys and cowgirls. (4/26a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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