Quantcast

HOW FAR CAN BO GO?

In five weeks on the chart, Bo Burnham's zeitgeist-capturing Inside (The Songs) (Imperial/Republic, via Ingrooves) has only left the Top 10 once. Is the satirical set destined for a groundbreaking Grammy run?

The soundtrack should be a lock for Best Comedy Album, but with its presence on DSPs and sales charts, insiders are wondering if Grammy will consider the pop-culture anthems in the pop categories and beyond. Could the album, a package of hilarious lyrics on top of undeniably catchy hooks and of-the-moment production, make a run at Album of the Year?

It's been nearly a decade since an act similar to The Lonely Island, Flight of the Conchords or Tenacious D resonated with listeners. A comedic album like Burnham's Inside has yet to break through in the streaming era. With the one-two punch of virality via Netflix and TikTok, the audience for this project appears to be enormous and is clearly ever-growing. 

Burnham's theatrical run this weekend will likely combine with Jeff Bezos' space mission to give the album another boost. Ahead of Tuesday's space launch, streaming favorite "Bezos I," a minute-long dance homage to the Amazon mogul, moved to #3 on Spotify Viral and hit new peaks on the platform's domestic and worldwide charts. It's also gained nearly 75k new videos on TikTok in less than a week and is now approaching 300k clips.

Will Grammy entertain the multi-platform phenomenon? Or will it be another Lost Weeknd for the Recording Academy?

SHINE ON, HARVEST HITS LIST
An equinox to remember (9/24a)
CARLESS TO DRIVE WARNER A&R
Steve-O takes the wheel. (9/24a)
GRAMMY CHEW: AOTY WILD CARDS
Going deep like Tom Brady (9/24a)
NEAR TRUTHS:
THE LUCIAN DECADE
A history lesson from I.B. Bad (9/23a)
SIR LUCIAN TURNS IT UP
As UMG goes solo, Grainge discusses leading the band. (9/20a)
HITS' 35TH ANNIVERSARY
A chronicle of the inexplicable.
GRAMMY: ALBUM OF THE YEAR
We make yet more predictions, which you are free to ignore.
2022 TOURS
May we all be vaxxed by then.
ROCK'S NEW CHAPTER
Power pop, global glam and the return of the loud.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)