TikTok influencer and new pop phenom Bella Poarch has had a terrific YouTube and Spotify run of late with “Build a Bitch.” The track is now Top 25 at Spotify Global and Top 30 U.S, with nearly 105m YouTube views. Could the Warner diva become the first major TikTok figure to truly cross over to mass-appeal traditional media—where brand values increase exponentially—and at the same time provide a huge win for Aaron Bay-Schuck and Tom Corson?
NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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