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Monday, May 24, 2021

NEW RELEASES: SOUR'S SWEET START

Olivia Rodrigo’s SOUR (Geffen/Interscope) is headed for the fourth-biggest start of the year. Only Taylor Swift, J. Cole and Morgan Wallen have opened stronger.

With only 11 songs, Rodrigo's debut is projecting close to 200m audio streams. Pre-album singles "drivers license" and "good 4 u" defied first-week trends with day-over-day gains. This suggests some upside to today’s projection. How high can it go? We’ll update the numbers tomorrow morning.

Olivia Rodrigo, SOUR (Geffen): 195-220k total activity; 60-70k albums

Now excuse us while we go drive through the suburbs reliving our teenage angst.

TAGS: Olivia Rodrigo | Geffen | Interscope | SOUR
SPOTTED ON NEW MUSIC FRIDAY
OLIVIA ARRIVES
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