WHAT IT IS: Hailing from East Flatbush, Brooklyn, Jamaican-American rapper Sleepy Hallow is carving out his own lane in the N.Y. drill scene. Hallow first came to prominence in 2020 with the RIAA gold-certified and TikTok-assisted viral hit, “Deep End Freestyle,” which featured vocals by Fousheé. With an impressive repertoire of EPs under his belt, he’s landed on coveted “best of” lists from the likes of XXL, Complex, UPROXX and more. The rising rapper’s major-label debut, Still Asleep?, offers a laid-back approach to the trademark drill sound. The album’s first offering, “2 Sauce,” slated for release this spring, sets the stage for Hallow.
ALBUM: Still Sleep?
RELEASE DATE: TBA
SINGLE: “2 Sauce”
LIVE: Rolling Loud 2021, HIVE Music Festival 8/21
INTERNET: 4.7m+ monthly Spotify listeners; 450k+ TikTok uses of “Deep End Freestyle”; 443k+ Instagram followers, nearly 20k Twitter followers
PRESS: HipHopDX “Rising Stars 2021”; BET Amplified Artist of the Month (January); best-of lists on XXL, Complex, UPROXX; featured in Lyrical Lemonade, REVOLT, Hot New Hip Hop, Rap Radar, Skope Magazine, The Daily Loud, Rap Basement, HipHopzilla, The Shade Tree, more
BOOKING: Ryan Thompson/ICM
MANAGEMENT: Jeremy “Jerm” Soto & Karel “White” Jorge/Winners Circle Entertainment
DANIEL NIGRO:
CRACKING THE CODE The co-writer-producer of the moment, in his own words (12/12a)
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NOW WHAT?
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