ADA Worldwide is launching a new JV label, icons+giants, with songwriter/producer Billy Mann and A&R exec/manager Benton James.
“Billy and Benton are defining what comes next in music—they're on the cutting edge of this business, and we're so proud to be their partner and for ADA to be their home,” said Eliah Seton, Warner Music Group’s President of Independent Music & Creator Services.
The label will not be genre-specific. Nor will its founders be focused on ephemera. “While everyone is crowding around creators in the digital space, we remain committed to also identifying the talent who are lifers in music, not just seekers of celebrity,” said James, former head of Urban A&R for Red Bull Songs, whose A&R signings include Supah Mario and Ciscero.
Mann, a longtime collaborator with P!nk, was formerly President of International and Chief Creative Officer of EMI Music Global and President of Creative at BMG North America. He looks forward to sending our calls to voice mail.
photo credit: Spencer Heyfron
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