A VICTOR-IOUS NEW SIGNING

With more than 1 million videos using "So Pretty" on TikTok, Reyanna Maria has signed to Steven Victor's Victor Victor label following a bidding war. The track is currently the 13th-most-popular sound on the platform, boasting more than 63m views.

On closing the deal, Victor commented, "It wasn’t only what was going on with 'So Pretty' that made me want to work with her; Reyanna's talent extends beyond what fans have seen so far and we’re excited to welcome her to Victor Victor."

Influencers who've used the intro to "So Pretty" in their videos include Bella Poarch, James Charles and Lele Pons.

The track was featured on Spotify's New Music Friday last week and is already approaching 500k streams. Expect a video for the single to arrive soon.

ON THE BMM COVER:
RICO WADE
ATL legend (6/17a)
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WELCOME TO ATLANTA
Black Music Month in the ATL (6/18a)
THE GRAMMY SHORT LIST
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COUNTRY'S NEWEST DISRUPTOR
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AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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