Why are Columbia promo boss Peter Gray and loyal lieutenants Brady Bedard and John Strazza each piloting a massive tour bus around neighborhoods across the USA? We're glad you asked.
The three weasel musketeers have divided up the top Pop programming chains and taken their mighty machines (now repurposed in the age of no touring) to the homes of key programmers, bringing said PDs aboard to play them the hotly anticipated new BTS single, "Dynamite," which premieres on 8/21 on all major radio outlets with an official impact of 8/25.
"When you show up at someone's house with a tour bus," Peter explains, "they tend to stop whatever they're doing."
We don't know what else happens on those buses, and we don't want to know. But we're told it's utterly hygienic—and here are the aformentioned weasels in their masks to underscore that very point. Click on the shiny bus photos below for a larger view.
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Adding up the numbers (11/8a)
OF PONIES, PRINCESSES AND UNICORNS: CHAPPELL'S SNL TRIUMPH AND BEYOND
Changing the pop narrative (11/5a)
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THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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