Heather Luke is the new General Manager of Big Machine/John Varvatos Records. She was most recently Senior Vice President/Head of Promotion.
In her new role, she will continue to cultivate relationships between Rock radio and the imprint’s artist roster. BMJVR is home to Badflower, Ayron Jones and Friday Pilots Club. “Heather Luke is the perfect executive to lead our Rock division,” said BMLG President/CEO Scott Borchetta. “Her understanding of the intricacies and different iterations of Rock radio and DSPs is second to none.”
Luke has been perfecting the phrase "hey, buddy" at BMLG since April 2018.
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