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CHART STORY: A BIG FOLKIN' DEAL (UPDATE)

Taylor Swift has flexed her superstar muscle once again. With her surprise album folklore, the Republic icon dropped the year’s biggest debut to date, owning #1 on the HITS Top 50 with 844k. The set earns the 13 Management-repped Swift her largest streaming week ever, with 275m+ on-demand audio streams. It’s also the biggest bow since her 2019 album, Lover (867k), which increased 64% this week and leapt to #15. Monte LipmanJim Roppo and company are celebrating in folkloric regalia.

Among the records Tay broke with this album: the most first-day album streams by a female artist on Spotify (80.6m); the most streams for a pop album in its first 24 hours on Apple Music (35.5m); and the most U.S. and Global streams at Amazon Music for an Indie/Alternative album.

Earning 584k in pure sales, Swift’s folklore is now the #1 best-selling album in that category.

Debuting at #2 is Visionary/Def Jam’s Logic, who announced his retirement with his latest album, No Pressure. It earns Logic the second-biggest bow of his career with 211k units, trailing only his 2017 #1 album, Everybody (247k).

Juice WRLD and Pop Smoke slide to #3 and #4, respectively, with their heavy-streaming posthumous albums Legends Never Die (Grade A/Interscope) and Shoot for the Stars, Aim for the Moon (Victor Victor/Republic). Columbia’s The Kid LAROI lands a Top 10 bow with his debut project, F*ck Love, at #8.

Streeting this week are projects from Alanis Morrissette, Brandy, Chris Tomlin, Rascal Flatts, Dominic Fike and a deluxe edition of Beyoncé’s The Lion King album.

Go to the HITS Top 50. 

HITS LIST HITS THE HOME STRETCH
Won't be long now. (11/28a)
CHART FINAL: TASTIER THAN LEFTOVER GIBLETS
The Lipmans are thankful for their superstars. (11/28a)
THE LENNY BEER
PRE-HOLIDAY ALBUM
There's light at the end of the tunnel. (11/28a)
CHARLES KOPPELMAN, 1940-2022
An entrepreneur who knew everybody and had a good jump shot. (11/28a)
SONG REVENUE: TURKEY TROT
The rich get richer. (11/28a)
GRAMMY SEASON
Artists sound off on the prospect of being nominated
CATALOG ECONOMICS
They're changing the game... for some.
VOTING AGAINST FASCISM
You're helping with the runoff, right?
IS IT CHRISTMAS YET?
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