GEFFEN'S LATEST MOVES

Geffen Records is announcing its first moves of the new year, with three key executive appointments. Radio veteran Lee L'Heureux is tapped as GM; Dave Anderson steps in as VP Commerce and Marlisse Martinez is named Manager of Marketing.

Meanwhile, Todd Moscowitz's Alamo will be able to tap into Geffen's promo, marketing and sales resources for select releases. Mosco's current hot streak includes releases from Rod Wave, Lil Durk and more.

L'Heureux was previously SVP of Rhythm, Urban and Hip-Hop promo at Warner Records, where he also oversaw the expansion of OVO at radio. Anderson is also a Warner alumnus, having held the post of VP Revenue & Commerce. Martinez comes to Geffen from eOne's NYC-based label, where she honed her chops in urban and Latin marketing.

Prior to assuming their posts in Santa Monica, all three new Geffen execs will get a crash course in surfing from Steve Berman.