Quantcast
WALKER’S RUN
FUELED BY APPLE

Summer Walker’s spectacular streaming showing for new set Over It (LVRN/Interscope) is happening overwhelmingly on Apple Music. The platform, which has long been the #2 force in the streaming marketplace (behind Spotify), will have the collar for the next #1. One label insider reports that Walker’s Apple streams are about four times as big as her Spotify numbers.

This is the first straight-up R&B project to explode for a minute; the genre has occasionally made strong gains at streaming (SZA, for example) but is typically far outpaced by hip-hop.

Apple set the table for Walker’s killer first week by featuring her on its refurbished R&B Now playlist, which lives in the Apple Music carousel. R&B Now also showcases cuts by Chris Brown, H.E.R., Wale, Jhene Aiko, Bryson Tiller and Teyana Taylor, among others. Could this high-profile curation provide similar stellar streams for other stars of the genre? We shall see.

Apple Music has dominated the black-music business despite the exit of Jimmy Iovine and much of his team, which built the platform around the pursuit of this pop-cultural phenomenon. Spotify, which itself has shed music-focused execs like Nick Holmstén, Troy Carter and RapCaviar creator Tuma Basa, among others, missed the boat on Summer. Still the company’s global reach is enormous; they don’t seem to care.

VIVENDI EXPLORING MORE SALES OF UMG
They're looking for more than 10 cents. (10/17a)
TRAVIS' "ROOM" EARNS SECOND-BIGGEST BOW OF THE YEAR
Great Scott! (10/16a)
REVENUE CHART:
HIGHER & “HIGHEST”
Speaking of Travis... (10/17a)
TOP 20: ANOTHER FIGHT FOR #1?
Unexpected drama (10/17a)
MORE ABOUT MERCK'S MONEY
"More" being the operative word... (10/17a)
RIHANNA PREPARES TO RULE THE ROOST
What shoes go with dancehall?
WHAT'S NEXT FOR R&B?
How certain projects connect at streaming.
THE K-POP LANDSCAPE
농담은 한국어에서 더 잘 작동합니다.
THE NEW GRAMMY POWER
Change is nigh.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)