UMG, DOLBY BLIND US WITH SCIENCE

Universal Music Group is going 3D with Dolby Atmos, creating immersive music content across multiple genres.

“UMG and Dolby are fundamentally expanding how we experience music,” said Michael Frey, UMG’s President of Operations, Global Studios and Technologies. “Artists will be able to share their music directly as intended and created in the studio. Dolby Atmos Music give artists the power and creative freedom to express their story like never before.”

According to UMG, Dolby Atmos Music allows artists and producers to create three-dimensional soundscapes in an object-based mixing environment, allowing them to fill the room with instruments and vocals. The technology fills songs with previously unheard space, clarity.

“This is a completely new way to create and experience music, freeing artists to be more expressive and experimental with their recordings,” said Todd Pendleton, Chief Marketing Officer and Senior Vice President, Dolby Laboratories. “Dolby Atmos Music envelops the listener, bringing you inside the music and creating a visceral ‘wow.’”

Dolby Atmos is integrated at UMG’s Capitol Records Studios, Abbey Road Studios and Berry Hill Studios in Nashville.

Does this mean we have to get rid of our Quad system?