RIDINGS TOWARD VICTORY

The bidding contest for U.K. singer/songwriter Freya Ridings is said to be reaching the boiling point. A product of London’s BRIT School, which numbers Adele, Amy Winehouse and Leona Lewis among its graduates, Ridings went viral with a cover of “Maps” by the Yeah Yeah Yeahs last year; that set the table for single “Lost Without You,” which jumped 11 spots into the U.K. Top 10 this week and is likely on its way to #1 in short order, with 30m+ global Spotify streams. Could a champion be emerging among the bidders? Stay tuned.