GAME OF STONED

West Coast rapper The Game, who is among the most successful artists to transition from music to the cannabis industry, has teamed up with LA-based Vertical to release his line of premiere products, Trees by Game, in retail locations across California.

The Game originally launched his exclusive brand in Santa Ana in 2016, but this marks the collection’s first expansion into the greater California market. The collaboration was made publicly official at last week’s Hall of Flowers (the world’s first cannabis business-to-business trade show) where Trees by Game was featured alongside Vertical’s other top-tier brands.

The Game said: “The product, the taste, the quality, and how it makes the people that use it feel is everything to me. I’ve been patient…. waiting for someone that can take the community that we’ve built to the next level. Vertical stood out with their ability to scale cultivation, manufacturing, distribution, and sales infrastructure. But what really mattered to me was finding a team that could put out products that I could be proud of and excited to use myself.”

In a related story, a HITS editor found a roach from 1998 behind the office sofa today, and subsequently wondered aloud what the poor people were doing.