Top Dawg Entertainment decided to inject a little humor into the promotional video for their forthcoming Championship Tour, by getting the whole crew on the field for a little workout, and a lot of inside jokes.
Kendrick, SZA, Schoolboy Q, Jay Rock, Ab-Soul, SiR, Lance Skiiiwalker, Isaiah Rashad and Zacari all appear in the clip as the TDE team plays golf, tennis, basketball, lift weights, run track and train for greatness—kicking in when the tour begins on 5/4 in Vancouver.
The video, directed by Jack Begert along with Dave Free of the little homies, was made in collaboration with ride share app Lyft, who have partnered with TDE as part of an effort to promote responsible riding among Championship Tour attendees.
"We really appreciate our fans and want to give them the best possible experience for TDE's first tour with our full roster- with providing responsible ride options to and from," said TDE President, Dave Free.
Also notably visible in the promo video was the merch gear everyone was wearing— if it's any indication of what's planned, fans better be ready for some bomb-ass hats and other swag at these dates.
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