TAYLOR HAS ARRIVED

One of the most insanely anticipated albums of the year is here, as Taylor Swift's reputation (Big Machine) goes live on iTunes, after a methodical rollout that included a massive D2C play, four singles, two videos and one live network TV performance not to mention constant social media spin.

Naturally it's #1 on the download emporium's album chart, with a slowcase takeover.

But if you want to stream the album, for now, you're out of luck. No DSPs are part of the initial offerings, however, you will be able to hear songs as part of an exclusive iHeartRadio promo.

Taylor announced the release on her Instagram page with the most appropriate slogan ever: Let the games begin.

Stay tuned for sales numbers. In the meantime, read our own Holly Gleason's detailed review of the set right here.