RUMOR MILL
Monday, May 22, 2017
RATINGS DROP FOR BIBLE'S AWARDS SHOW
The Billboard Music Awards keep sliding. In early numbers released by Nielsen, 7.74m viewers tuned in, the telecast’s smallest audience since 2012, down nearly 2m viewers from last year.
The ABC telecast pulled in its lowest 18-49 demo rating as well, as only 2.94m viewers in the coveted age bracket tuned in, a drop from 2016’s 3.96m viewers in the demo.
The show, which Billboard resumed in 2011 after a five-year absence, has taken two successive hits in viewership. In 2015, 10.5m people tuned in followed by 9.6m last year.
Final numbers will be released later today.
Incidentally, the 300 email alerts sent out by the Bible during the broadcast seemed excessive to us. Then again, we're widely known as nut jobs.
 WALLEN PROMISES SUN, SAND AT BESPOKE FESTIVALRoll Tide meets Tennessee Orange (10/17a)
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