MTV has named Sean Atkins its new President, replacing outgoing prexy Stephen Friedman. Atkins, most recently GM and EVP of Digital Media & Strategy at Discovery Networks, will report to Viacom Music and Entertainment Group head Doug Herzog.
Atkins will oversee creative and biz operations for MTV, MTV2 and mtvU.
“Sean is smart, creative, passionate, and remarkably energized about the sea change at hand in our industry,” declared Herzog. “The strength of MTV lies in its ability to constantly reinvent, and Sean’s forward-thinking, versatile leadership will ensure our brand and business continue to evolve and deliver for our audience.”
Herzog promised that Atkins would not be allowed to show any videos.
LIVE NATION POSTS (ANOTHER) RECORD QUARTER
More butts in seats than ever before. (5/3a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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