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THE BIEBER
HAS LANDED

After fantastic success with Skrillex and Diplo's Jack U collaboration "Where Are U Now"—currently sitting just outside the Top 5 at Top 40 radio—global superstar Justin Bieber drops his brand new single, featuring smoothed-out tropical-flavored house beats (also produced by Skrillex) called "What Do You Mean," via Apple Music this morning. 

The song took over the #1 spot at iTunes within minutes of its global release, and the single is playing on iHeartRadio’s 800+ stations across the U.S. every hour on the hour today. The arrival of "What Do You Mean" caps a hugely successful viral 30 day social media campaign on Instagram and Twitter, garnering over a 100 million impressions.  We've seen the random Power of Bieber on social media when he made "John Ivey" the #1 global trend on Twitter during the recent  iHeartRadio Music Summit, purely to demonstrate a point to the KIIS-FM PD. 

This is the first single from Bieber's fourth studio album, due 11/13 on RBMG/Def Jam. He'll perform the single for the first time this Sunday at the 32nd annual MTV VMAs. 

 

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ON A HILL
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NEAR TRUTHS:
SAFE KEEPING
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Who's next?
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THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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