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THE CURATION CONVERSATION

Jimmy Iovine Ponders Netflix

In an interview published on Friday with Wired, Apple Music's main creative force, Jimmy Iovine dropped a few hints about where the philosophy of curation may take the tech giant in the future, citing television as a place that could use the same human touch his team has so effectively given to music presentation. 

"We all know one thing, we all have different television delivery systems, don't we all wish that the delivery systems were better, as far as curation and service?" he says. "They're all technically good. And Netflix is starting to cross the code because they're starting to make some original content," he observed. 

But as he often does, Iovine took it all a step further. 

"That box helps you none—it doesn't help," he continued. "You're on your own. And eventually that will catch them, unless somebody digs in and really helps the customer. And entertainment needs that; it needs to live and breathe." 

Although Jimmy conceded he is too busy to expand in that direction at the moment ("I'll tell you man, right now, this [music] is so daunting that I can't even think about anything else.")  this is a significant admission considering that Apple is rumored to be announcing a new version of its Apple TV set-top box later this year.

In other news, Donald Trump demanded an apology from all TV and online outlets for publishing his remarks. He then bled from unspecified orifices.

 

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