D-DAY, THE 8TH
OF JUNE?

The chatter around the biz is that June 8 is the rollout date for the iTunes music-streaming service. That’ll put the launch right on top of the NBA Finals, providing an opportunity for Iovine and his fellow brainiacs to roll with the traditional NBA playoffs theme, which Beats has memorably exploited in recent years.

Lots of possible artist integrations are being discussed with artist managers and rights holders, as we mentioned earlier. The length of these exclusive windows is a potential an issue to overcome, but the concept promises to be a big look for the right artists.