Pandora's cume, AQH increase

PANDORA OPENS UP: In November, among adults 18-34 in the top 10 markets, Pandora's weekly cume reached more than 19.9% in each metro survey area, while the weekly cume for 18-49 surpassed 1 million unique listeners in both New York and L.A., according to an Edison Reseach survey. Additionally, the personalized online radio service posted 13-25% average-quarter-hour listening increases in each market for the month, with the biggest gain of 25% in the New York metro survey area. An AQH rating of 1.0 means an average of one percent of a target population was listening to Pandora for at least five minutes within a quarter hour window between 6 a.m. and midnight. The survey excluded Pandora One subscribers who aren’t served any ads. (12/14a)