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Lum's Up at Sony

LUM’S LUCK: Elliot Lum is upped to VP at Columbia RecordsCreative Agency by division head Lee Stimmel. Elliot is charged with positioning the label’s artists and releases through integrated product marketing and branding, including TV networks, cable operators and online. Lum has been with Sony Music since joining in 2009 as Sr. Director, Strategic Marketing. Some of his initiatives include alliances in the areas of apparel and fashion (The Ting Tings/Adidas, Passion Pit/Levi’s), beauty (Train/Origins), CPG (Big Time Rush/Airheads), food and beverage (Victorious/ General Mills), hospitality (John Legend/ American Airlines, Raphael Saadiq/ Renaissance Hotels), jewelry (Tony Bennett/Tiffany & Co.), technology (Foster the People/Nintendo) and retail (Train/Kay Jewelers). Prior to joining the label, Elliot worked for the Colgate-Palmolive Co. from 2005, as a Brand Manager for the Speed Stick Franchise and Max Fresh Toothpaste. What, you can't tell that by his smile? (1/31p)

HITS LIST, YUP
IMAX version available (8/12a)
SURPRISE MEGAN DROP—"LET'S RUN THIS LAST ONE UP"
That's that, all of a sudden. (8/12a)
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FOR #1 IS ON
It's neck and neck at the turn. (8/10a)
WE'RE SORRY TO BOTHER YOU, BUT WE JUST HAD TO TELL YOU
Oh, no, not again. (8/12a)
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THE LATIN-MUSIC MARKETPLACE
Thoughts on a changing landscape.
KETCHUP
It's everywhere.
THE NEXT HUGE CATALOG STORY
Another stunning return.
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