DigitalMusicOrg's SEO Infographic

OPTIMIZE THIS: With NARM’s Musix Biz 2013 starting this week, check out digitalmusic.org’s new infographic, which gives bands, record labels, physical and digital music retailers and other interested parties a crash course in search engine optimization (SEO). In other words, it’s a how-to guide to get people to click on your music site. Supported by Acquia and titled “Search Engine Optimization for Music Websites,” the chart walks readers through the basics of how search engines such as Google and Bing work, then provides a series of easy-to-implement tips including the S.T.A.C. (structure, topicality, content, authority) method, website dos and don’ts, and monitoring strategies that can be used to create a “web of authenticity” that connects their site to other reputable ones on the web, leading to higher search engine results, increased business and the likelihood you’ll be allowed to smoke a Gpen in the offices of UMPG. (5/6p)